AI Automation’s PR Problem: Businesses Keep Selling What it Can Do, Not Why it Should Be Trusted

By James Hilditch, co-founder and executive creative director, BearJam AI automation has a messaging problem, but it’s not about capability. It’s about trust. Most businesses selling AI-powered services talk about speed, scale and output. Far fewer talk about the human oversight behind those results, the limitations that still exist, or what any of it means […]